What is Instagram?

INSTAGRAM?


• An online mobile photo –sharing, video sharing and social networking services that enables user to take pictures and videos.
• Share them publicly or privately as well as Facebook, Twitter & Tumblr.
• Available on Apple Ios, Android and Windows Phone.


WHO IS THE CO-FOUNDER?


  • Kevin Systrom is the (CEO), co-founder of Instagram while Mike Krieger is the Technical Leader. 


Alma materStanford University
OccupationEntrepreneur
Known forCo-Founder & CEO of Instagram
Net worthUS$400 million (2013)


  • It was launched on October 6, 2010.
  • Kevin sold Instagram to Facebook for 1 billion dollars in cash and stock.
  • 1 million users in 3 months.
  • Now, has 300 million users bigger than twitter user.





WHY INSTAGRAM IS CREATED?
  •  Transforming our photos into professional snapshots.
  •  To help us to take picture once and share instantly.
  • Optimized uploading experienced to be fast and efficient.




STRENGTHS.

  • Innovative & creative platform.
  •  Connection with other social networks: Facebook, Twitter, etc.
  •  Free application: No cost, available for both Apple & Google Play stores.



WEAKNESSES.

  •  Mobile platform: Dependent on wireless or cellular data service.
  •  Only for those who have android or Iphone.
  •  Limited in commenting & 'liking'.


OPPORTUNITIES.

Continuing advancement of smartphones.
•Targeting upcoming generations.
•Expansion of the hashtag system. (#


THREATS.

  • Poor photos/uninteresting photos.
  • Competition: Everyone else is using it too.
  • Photo rights & usage issues.